Welcome to the radical approach to the mobile user acquisition strategy.
RTP® allows you to compare each media source on a user quality basis and pay accordingly.
RTP® compiles historical data from multiple data points to create actionable insights.
We compare in real-time key attributes of high-quality users with historical data to determine the potential engagement of new users.
Finally, we calculate the optimal cost to pay based on the quality of each user. The higher the ranking, the higher the payout. Conversely, the lower the ranking, the lower the cost.